Malayalam Cinema evolved through time. To use a cliché change has been the only constant in Malayalam cinema. In the first decade of the new millennium, we learned to call it the “new generation wave”. Not many were amenable to the changes nor the naming of the process, the main criticism being that Malayalam cinema was fast losing its ethnicity and entering a globalized zone with no “Malayalee” traits to show. Rima Kallingal in "Rithu" Questions on what exactly a Malayalee i